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Performance Marketing
Lead Generation
Sales Funnel Development
Video Production
Website Development
Personal Branding
Performance Marketing
Campaign Strategy
A well-researched plan outlining the objectives, audience targeting,
platforms (Google, Facebook, etc.), and KPIs (Key Performance Indicators).
Ad Creative Development
Design and copy for ads, including banners, videos, carousel
ads, and text-based ads
Audience Targeting
Creation of custom audiences based on demographics, interests, and
behaviours.
Campaign Setup
Setting up and launching campaigns on platforms like Google Ads,
Facebook Ads, Instagram Ads, etc.
Lead Generation
Landing Page Creation
A highly optimised landing page designed to convert traffic into
leads. It includes form integration, call-to-action buttons, and compelling copy
Lead Magnets
Development of free resources like eBooks, guides, or consultations that
entice visitors to provide their contact details.
Lead Capture Forms
Forms embedded into the landing page or website to collect lead
information.
Ad Campaigns
Paid advertising campaigns (Google Ads, Facebook Ads, etc.) driving traffic
to the landing page or lead capture form.
Sales Funnel Development
Funnel Blueprint
A detailed plan outlining each stage of the funnel (awareness, interest,
decision, action) and strategies to move leads through it.
Landing Pages
Optimised landing pages for each stage of the funnel, built to convert
visitors into leads or customers.
Email Sequences
Automated email drip campaigns tailored to different stages of the
customer journey (welcome emails, follow-ups, retargeting).
Sales Copywriting
Persuasive, action-oriented copy for ads, emails, and landing pages.
Video Production
Pre-Production
Scripting, and planning the content and message of the video.
Filming
Professional filming of the content, either on-site or in a studio, depending on the
client’s needs
Video Editing
Post-production editing, including colour grading, sound design, and adding
special effects
Short-form Content
Creation of bite-sized videos for platforms like Instagram Reels, TikTok,
and YouTube Shorts.
Website Development
Website Design
Custom, mobile-responsive designs that reflect the client’s brand and
business goals.
E-Commerce Functionality
(If needed) Integration of payment gateways, product pages,
shopping carts, etc.
Development & Coding
Building the website using platforms like WordPress, Shopify, or
Woo-commerce
Maintenance Plan
Ongoing support to fix bugs, make updates, and ensure the site runs
smoothly
Personal Branding
Brand Strategy
A personalized brand roadmap that defines your unique value, target audience, and messaging to differentiate you from the competition.
Content Calendar
A structured content calendar with posts scheduled for optimal times, ensuring consistency and maximizing engagement on all platforms.
Social Media Optimization
Optimized profiles across selected platforms (e.g., LinkedIn, Instagram, Twitter), including bio, profile image, and highlight management to enhance your brand's appeal.
Engagement Strategy
Techniques for engaging with your audience through comments, messages, and community-building activities to foster a loyal following.
Personal Branding
Brand Strategy
A personalized brand roadmap that defines your unique value, target audience, and messaging to differentiate you from the competition.
Content Calendar
A structured content calendar with posts scheduled for optimal times, ensuring consistency and maximizing engagement on all platforms.
Social Media Optimization
Optimized profiles across selected platforms (e.g., LinkedIn, Instagram, Twitter), including bio, profile image, and highlight management to enhance your brand's appeal.
Engagement Strategy
Techniques for engaging with your audience through comments, messages, and community-building activities to foster a loyal following.